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Strong Surface Sales Highlighted in Microsoft Earnings Report

This week, Microsoft released an earnings report for the third quarter of its 2016 fiscal year, and the results demonstrate the continued worth of the Surface brand.

Despite declines in Windows OEM revenue and phone revenue, the hybrid seems to be going from strength to strength.

Surface devices helped offset other declines to help revenue under the company’s umbrella of More Personal Computing reach $9.5 billion. That’s a rather impressive accomplishment, given that many were ready to write off the line as a flop when it failed to gain traction in its first couple of years.

The Surface Pro 4 and the Surface Book have helped increase Surface revenue by 61 percent, according to a report from WinBeta.

Even given the strong marketing push behind the products, and plenty of praise being laid upon the devices in reviews, that’s a very impressive figure.

By Robert Muriisa.

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