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Rwanda,Uganda and Kenya in joint tourism drive

In a move meant to easily reach and capture more tourists, Kenya, Uganda and Rwanda have come together to launch the first of its kind East African destination portal.


The portal will be a shared platform for tourism trade operators to place their multi-country-packages promoting Kenya, Rwanda and Uganda; and provide a new channel to reach regional and international audiences.

The launch of the portal as well as the joint tourism promotional video was held during the ongoing annual Pearl of Africa Tourism expo in Kampala, Uganda.

The three-day event was opened yesterday by Uganda’s Deputy Prime Minister and Minister for EAC, Kirunda Kivenjinja, who called on partner states to speed up efforts to market the region as a single tourism destination.

"Destination East Africa is a reality. All we need is just to actualise it and Rwanda is committed to support this effort," said Rwanda’s High Commissioner to Uganda, Frank Mugambage.

The portal is an online platform that is expected to boost tourism in the three East African countries.

The Pearl of Africa expo is an annual tourism event in the East African region organised by Uganda Tourism Board (UTB) and brings together travel agents, tour operators, hoteliers, destination managers and other service providers along the tourism value chain.

The Chief Executive Officer of the Uganda Tourism Board, Stephen Asiimwe, said the expo provides a unique opportunity for the tourism business operators to meet new clients, network, and discuss business.

It will also allow access to tourism information on products, experiences and destinations, all on a single platform with the aim of enhancing the availability of information in the region as well as accessibility to the tourism supply chain.

Uganda is the regional leading source of tourists to Kenya.

Last year, the market recorded a growth of 75.7 percent increase in air arrivals closing at 51,023 exclusive of cross border arrivals up from 29,038 recorded in 2015

Jimirasire

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