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AMSTEL 100% PURE MALT Launched by Bralirwa

At a premiumlaunch event in Radisson Blu Hotel at KCC, Bralirwa launched its latest innovation – AMSTEL 100% PURE MALT.


AMSTEL 100% PURE MALT is a premium product with Superior Quality Born in 1870 in Amsterdam. This innovation comes to meet a growing demand for 100% malt beer on the market.

“Amstel 100% PURE MALT is a beer targeted at ambitious, future-oriented people, who are on their way to success, and who know what great beer is”, Mark Mugarura Nkera, Brand Manager.

For the Rwandan beer lovers, AMSTEL 100% PURE MALT comes after the success launch of Primus Citron, Rwanda’s first locally-brewed flavoured beer.

“I am extremely pleased and proud to introduce AMSTEL 100% PURE MALT, which nicely complements our portfolio. Being the leading beverage company in Rwanda, Bralirwa always strives to offer comprehensive variety of brands and products which meet the needs and wants of all kind of people, hence our latest innovation coming out to the market now.”said Peter Karadjov, Marketing Director of Bralirwa.

Amstel 100% Pure Maltwill soon beavailable nationwide, at a recommended retail price of RWF 600.

Jimirasire

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